Seo For Dentists - The Complete Guide

Jasmin Henton
August 2023
min read
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You’ve heard about SEO and know it’s important for your website. But did you know that there’s a specific kind of SEO for dentists? Dental SEO (search engine optimization) is a specialized field that focuses on helping dentists get their websites to the top of search engine results. It’s a powerful tool that can help your practice grow and thrive in today’s digital world. In this article, we’ll discuss what dental SEO is, the benefits of dental SEO, dental SEO statistics, and how to create a dental SEO plan.

Seo For Dentists To Get New Patients

What is Dental SEO?

Dental SEO is a specialized form of Search engine optimization that focuses on helping dental practices get their websites to the top of search engine results. It’s a process that involves optimizing your website with keywords and content that are related to dentistry. When people search for dentistry-related terms, your website will be more likely to appear at the top of the results.

Dental SEO differs from traditional SEO because it considers dental practices' unique needs. It focuses on optimizing for local searches, otherwise known as local seo, which is essential for dentists who want their website to be seen by potential patients in their area. It also considers the unique challenges faced by dentists, such as the need for high-quality content related to dentistry and the need to stay within health regulation boundaries.

Additionally, dental SEO can help dentists build an online presence tailored to their specific needs. This means that dental SEO experts can help dentists create content that’s customized to their practice and their target audience.

Teeth Whitening - Dentist SEO

What are the benefits of Dental SEO?

1. Increased visibility:

Dental SEO helps your website get seen by potential patients. When people search for terms related to dentistry, your website will be more likely to appear at the top of the results on all search engines. This increased visibility can help your practice get more leads and more patients.

2. Increased traffic:

Dental SEO can help your website get more traffic. More potential patients will see your website and learn about your practice. The great thing about SEO traffic (when done right) is that it is organic and constant (unlike google ads), meaning that people want to find your practice and aren't constantly bombarded with marketing or advertisements. 

3. Improved search engine rankings:

Dental SEO can help your website improve its search engine rankings. This can give your practice an edge over competitors and make it easier for potential patients to find you. Have you ever ventured beyond Google's second or third page for a local service? Even if you have, most people don't, so it is vital that your practice shows up on the first page and, better yet, the first result.

4. Increased credibility:

Dental SEO can help your website appear more credible. This can help you gain the trust of potential patients and increase the chances that they’ll choose your practice. A first page or first result ranking shows people that your dental practice is the best out of the hundreds of options.

5. Cost-effective marketing:

Dental SEO marketing can help you market your practice without spending a lot of money. It’s a cost-effective way to get your website seen by potential patients. The constant traffic also means SEO can become highly profitable because once your website ranks on the first page, it will continue to bring high-converting traffic. 

SEO is often more effective, not only in terms of results but also budgets. Google Ads will get you more leads, but it will also stop the moment your budget runs out, while SEO can continue to bring results months after it has been completed. Just add your phone number to your website and start getting more calls. 

SEO Vs PPC for Dentists

Dental SEO Statistics

The importance of dental SEO is evident, but what do the numbers say? Here are a few interesting dental SEO statistics:

  1. 89% of dental searches are local: When people search for dentists, they usually look for a practice near them. You can take advantage of this in two ways: ranking on the first page for your local searches with local seo and ranking in the "Local Pack" of maps results. This can effectively double your dental practice's website visibility and help prospective patients get in touch with you.
  2. 52% of dental searches are made on mobile devices: This means that it’s essential for your website to be optimized for mobile devices. Mobile optimization means your website should be responsive, easy to use on a mobile, and give prospective patients the ability to quickly get in touch with you either with a "call now" button or a form.
  3. 60% of dental searches are related to a specific procedure or service: This means that it’s crucial to optimize your website for particular services and procedures. Having detailed dental services and procedure outlines can provide multiple benefits, including showcasing your expertise to prospective patients and helping you stand out from your competition.
  4. 68% of dental searches are for information about a dentist’s office hours: It’s essential to make sure your website is up to date with your office hours; not only will this lead to an optimized website, but it can also aid in your prospective patients' search for the best dentist.
  5. 85% of dental websites are not mobile-friendly: This presents a great opportunity because you can stand out from the whole dental industry with a few simple updates.
Getting New Patients With Search Engine Optimization Seo

Dental SEO Strategy

4 Types Of Dental Seo Approaches

Now that you understand the importance of dental SEO, it’s time to start creating a strategy. A successful dental search engine optimization strategy combines many elements to drive traffic to your website and generate leads and sales. This is not a one-time project you can complete once and expect results for years to come; you should ensure that you have the correct elements in place to evolve over time as the search landscape evolves and your company’s marketing objectives change. Here are some tips for starting to create a successful strategy:

  1. Identify your target audience: It’s important to know who your target audience is so you can create content tailored to their needs, whether it's people looking for a routine dental procedure or teeth whitening. What problems are they trying to solve? What questions do they have? What are they trying to accomplish? What are their pain points?
  2. Research keywords: Researching keywords is vital for targeting the right people. Use tools like Google Keyword Planner to find the best keywords for your practice. Your keyword research will be one of the essential factors in the strategy stage because you don't want to spend hundreds of hours on SEO work only to realize you aren't attracting the right traffic or leads.

Keywords: From your research, you’ll need to select the keywords that you will use to drive traffic to your site. These keywords should be based on the goals of your enterprise and the type of audience you’re trying to attract. 

  1. Once you have the list of keywords, you can start on content optimization. Based on the keywords you’ve selected, you’ll need to determine what content will best serve your audience and help them achieve their goals. You can include this optimized website content in a mixture of blog posts, videos, or service details on your business website.
  2. Know what to optimize on your website and pick a goal: By picking a plan, like getting customers to call your dental practice or submit a form, you can structure everything correctly. It will also help you to focus on creating content and topics that are most relevant and helpful to your audience. Keep these things in mind as you determine which keywords to target.
  3. Make a backlink strategy: Link building is an integral part of SEO. Make sure you understand how you will acquire new links that point to your website; you can create content that draws backlinks, reach out to other blogs or niche-specific websites and local business listings (More on that below)
  4. Know how you will monitor your progress: Knowing how to monitor your progress is the final step because if you are unaware of the effect that SEO has on your practice or whether your work is even making a change, then there is no point in starting. We will cover the best tools to use below, but you can also use tools like Google Search Console and Google Analytics. This will help you see how your website is doing and make adjustments as needed.
Seo Success Factors

Creating a Dental SEO Plan

Once you’ve created your dental SEO strategy, it’s time to create a plan to put it into action. Here are some tips for creating a successful dental SEO plan:

  1. Set goals: Set clear, measurable goals for your dental SEO plan. This will help you track your progress and measure your success.
  2. Create a timeline: Create a timeline for when each task will be completed. This will help you stay on track and make sure you’re not missing any deadlines.
  3. Track your progress: Track your progress by using tools like Google Search Console and Google Analytics. This will help you see how your website is doing and make adjustments as needed.
  4. Have patience: Patience is vital when it comes to SEO for dentists. It can take several months to see results, so don't get discouraged if you don't see immediate success. SEO takes time and requires a lot of work, including optimizing your website, creating content, building links, and more. Investing in quality SEO services can help you get the results you want faster. However, even with professional help, you should still be prepared to wait a few months before you start seeing results. SEO is a long-term investment; the more effort you put into it, the more you'll get out of it.
  5. Monitor and adjust: Monitor your progress and make adjustments if necessary. This will help you get the best results from your dental SEO plan.
New Patients sitting in Dental Chair

10 Tips to Optimize Your Dental Website For Local SEO

#1 Tip Seo For Dentists: Make your site easy to navigate

Help visitors by making it easy for them to find what they’re looking for. Using subheadings in your content and interlinking to other pages within your site will help visitors navigate your site more quickly. If you want to learn more about dental website design, we have a full guide available.

One of the biggest Google ranking factors is user experience, so if your visitors take action and stay on your site for longer than your competitor's site, you will outrank them. You should also ensure that your design is easy to navigate: Make sure buttons are big enough, and pages load quickly.

Make sure you make use of whatever content management system you have in place to its fullest potential. There is no need to reinvent the wheel regarding website layout, especially for local seo, where your visitors who want something fast like making a booking or a call.

Make your website easy to scan through and make the action easy to take. If your business needs contact information from the visitor, make that clear; if you want them to give you a call, make that clear.

Make Your Site Easy to Navigate

#2 Tip Seo For Dentists: Add Online Reviews

Adding online reviews and Google reviews to your dental website can help boost your SEO. Reviews are a great way to show prospective patients that your practice is trustworthy and reliable. Patient reviews also provide an opportunity to show off your professionalism and the quality of service you provide.

Google reviews, in particular, will help you stand out in the search engine results and increase your online reputation. They provide potential customers with an unbiased, third-party opinion of your practice. Plus, they help show Google that your practice is popular, which can help improve your ranking in search engine results pages.

And to make things even better, these reviews can be shared on social media and will show up on Google Maps so that you can get even more exposure for your practice. So if you're looking for ways to improve your SEO, adding online reviews and other patient reviews to your dental website is an easy way to do so.

Happy And Positive Dental Reviews

#3 Tip Seo For Dentists: Add relevant keywords and local identifiers

Keywords are the words that people use when searching for products or services online. You want your site to appear in the search engine results whenever possible, so include the terms people are likely to use when searching for what you offer.

Once you have completed your keyword research and have a list of keywords to include in your content, you can optimize your site. Ensure your keywords are appropriate for your site, and don’t overuse them, as Google can penalize your rankings.

You can include long-tail keywords for an extra boost because they are usually less competitive to rank for. Tools for keyword research that are based on actual search data include Google's Keyword Tool, Semrush, or Answer the Public.

You should also incorporate location phrases into your writing or page headings; these are keywords that inform Google where your company is located (Don't forget a Google maps listing or Yellow Pages). Adding words like "In (Your City)" or "Local Practice (Your City) " are examples of this. Although it can seem like a straightforward procedure, many local businesses fail to use local keywords, and their websites are lost in Google oblivion.

Patient Undergoing Dental Work - Get More Patients With Dental SEO

#4 Tip Seo For Dentists: Create Long-Form Content Consistently

It’s important to remember that SEO isn’t the only way to get traffic to your site. However, it’s the most reliable way to get visitors over the long term. The best way to get people to visit your site again and again is to create unique, quality content that solves people’s problems and delights them. This can include a regular blog post, informative lists, videos, or other helpful information.

Seo Content Ideas

There are a number of different types of content that you can use to drive traffic to your dental practice's website, but you’ll want to focus on the types of content that will help you to achieve your goals and generate leads. You should also add elements of technical seo to all your long-form content.

This area is overlooked by most local SEO agencies and consultants and can give your website an amazing ranking boost. Don't forget to incorporate local relevancy by including suburb names or the City name. For example, “How To Find The Best Dental Practice” and include a list of tips that will help visitors, and definitely include your own details too! be careful to avoid keyword stuffing, as it will cause your website to be penalized by Google.

By creating quality content consistently, your Dental Practice can be seen as an authority by both your visitors and Google (a win-win situation). You can explore the various different types of long-form content and compare what performs best.

· Dental blogs

· Helpful Website Content

· Tutorials

· Resource lists

· Industry definitions

· Dental Patients Case studies (Refer to your local health authority or regulator to see if you can post case study type content)

Most people are curious about the way dental services might be done differently in your dental practice. You can inform them and convert them simultaneously with high-quality long-form content.

#5 Tip Seo For Dentists: Add your business to online directories

Search engines like to see “social proof” that your business has real customers. One way to get this is to add your business to online directories. Make sure you submit your site to the correct category. Even though Rockhampton may be a big city, you can still get your business in front of potential customers' eyes. Keep your NAP or Name, Address and Phone number consistent across any directory that you add your business. Google regularly crawls these directories for updates; conflicting information will make those listings worthless in helping your website rank. Examples of directories include:

Online Directories For Dentists And Local Seo

#6 Tip Seo For Dentists: On-page SEO

Before diving into the specifics, it’s essential to get a general idea of how your website’s code is structured. The most important aspect of code quality is how easily search engines crawl it. This process is known as “markup,” which involves tagging specific elements on your website with detailed information.

The goal here is to make it easy for search engines to identify and understand the content on your website. Structured data helps search engines like Google and other search engines to read everything on your dental practice's website.

This includes URL structure, title tags, description tags, ALT tags, meta descriptions, content, images, and more. SEO experts often break down on-page SEO into two sub-categories: “above-the-fold” and “below-the-fold.” The above-the-fold content refers to the elements seen when someone first opens your website. The below-the-fold content relates to elements that are shown after someone scrolls down. Regarding on-page SEO, the most important aspects are your title tags, meta descriptions, URL structure, and image ALT tags.

On Page Seo Coding

#7 Tip Seo For Dentists: Title Tags

Google uses title tags to summarise your content and inform users about your page. Using the right keywords in your title is crucial to rank high in Google’s search results. The best way to write titles is to use your target keywords once at the beginning of the title tag and make it relevant to the specific search intent. For example, if your website is for your dental practice, your title tag could be “Dental practice "City Name" | Highest Rated Service In "City Name." You can also adjust the titles for your different web pages or specific dental services.

Title Tags And Their Importance For Dentists

#8 Tip Seo For Dentists: URL Structure

URL structure is used to help Google’s crawlers understand your website structure and hierarchy and also helps to create a user-friendly experience (No one wants an extremely long or spammy-looking URL). For Google’s crawlers to understand your website structure, you need to have a top-level domain (TLD) that is one word and easy to understand. Other websites may have a great URL structure, but it's the combination of all the search engine optimization practices that will help your website rank higher in search engines and get more website visitors.

For example, “Dental” is a good URL structure, while “Dental Practice Best” is not a good URL structure. You should also ensure that your URL structure is simple and easy to understand.

Optimal Dental Website Url Structure

#9 Tip Seo For Dentists: ALT Tags

ALT tags are also known as “image alt tags.” They are the text that appears when you include images on your posts and pages. The best way to use ALT tags is to use synonyms for your target keywords. You can incorporate these tags throughout your content, including on dental blogs like “Image Of Dental Practice Tips” or in images you upload to your website “Local Dental Practice.” These little tags will help your photos rank on the Images section of Google and can serve as an extra avenue of traffic.

Make Alt Tags Like This For Your Images

#10 Tip Seo For Dentists: Backend SEO And Sitemap

While On-Page SEO refers to elements on your website, whereas Backend SEO refers to server-side code, for Google’s crawlers to understand your website, they need to be able to crawl it. This means they need to be able to access and navigate your website without any issues. Uploading a sitemap and adding it to the footer of your dental practice's website will help the bots to crawl it.

When Google’s crawlers visit your website, they look for a few things. They look for a sitemap, which is a map of your website. They also look for your website to be mobile-friendly and for your website to have a good server speed. A stable hosting provider and standard security should cover you in this regard.

Having A Site Map Is Crucial For Dentists Websites To Rank

What Are The Best Tools For Dental Search Engine Optimization?

There are some great tools available to help with dental search engine optimization; they can assist with basic tasks like keyword research and auditing and also with more complex functions like competitor backlink research.

Best Tools For Seo For Dentists

1. SEMrush

SEMrush is one of the most popular dental seo marketing tools SEO platforms available. This program can be used by a single person or a whole team, making it ideal for all practices. With SEMrush, you can view detailed information about your website’s performance and online visibility. You’ll be able to see your website’s organic traffic, keywords, top referrers, search results for competitive terms, and more.

You can also use SEMrush to optimize your website for keywords, set up campaigns, and analyze keywords. In addition to being a great SEO platform, SEMrush also features a full suite of marketing tools, including analytics and a paid social media management platform. You can utilize Semrush to create advanced seo strategies for your dental website seo and help it rank faster. While you can use SEMrush’s basic features for free, you’ll need to pay for a premium subscription if you want access to all its tools and benefits.

2. Moz

If you’re looking for an SEO platform that focuses on the big picture, you should consider Moz. This program can be used to analyze and optimize your website for both organic and paid searches. You can also use it to search keywords, dental search terms, content marketing, ranking reports, links, and more.

With Moz, you can set up alerts and track your website’s performance over time. This way, you’ll always be able to stay on top of your SEO efforts and know what to improve.

Like SEMrush, Moz also features a full suite of marketing tools, including analytics, a keyword explorer, and a linkscape.

You'll need to upgrade to a paid account if you want to use all of Moz’s features. In exchange, you’ll also get access to a variety of helpful reports, as well as personalized SEO solutions and recommendations based on your website’s performance. 

3. Ahrefs

Ahrefs is a famous enterprise SEO platform used by brands of all sizes for dentist seo. This program can track your site’s clicks, content, and traffic and your competitors’ SEO performance. You can also use Ahrefs to identify broken links, discover new link opportunities, and find valuable content to share on social media.

With Ahrefs, you can create alerts that notify you when your website receives new links or your competitors publish new content. This way, you’ll always know what’s happening with your SEO. Ahrefs offers a free trial for first-time users, so you can test it before committing to a paid plan. If you decide to go with Ahrefs, you can upgrade to a paid plan anytime. 

4. Google Search Console And Google Keyword Planner

An excellent tool for those just starting on their dental website seo, it offers a range of tools, including keyword planning, organic search results, and other seo basics. This is all available for free, and pairing it with other free tools can help you achieve great results.

Dentist SEO Experts

You can hire a dental SEO expert if you don’t have the time or resources to create and implement a dental SEO plan. Dental SEO experts specialize in helping dentists get their websites to the top of search engine results and more organic traffic. They have the knowledge and experience to create a successful SEO plan, implement technical seo and monitor search engine rankings.

Man In Dentist Apparatus

Dental SEO for Your Website

Once you’ve hired a dental SEO expert, it’s time to get to work. The expert will create a plan and start implementing it on your website so you can get more online visibility. This will involve optimizing your website with keywords and content related to dentistry and improving local seo. It will also include building links, creating content, and optimizing images.

The expert will also monitor your progress and make adjustments as needed. This will help you get the best results from your dental SEO plan.

How can WebMargin Agency help your Dental Practice?


We can conduct an exhaustive investigation into your practice, your competition, and the seo opportunities your organization can take. Most dental practices don't have the technical experience to source and analyze the data to produce real results and get their websites on search engines.


Keywords are the most important component of SEO marketing. Therefore, your dedicated account managers are dedicated to examining keywords and finding opportunities daily. We utilize the best seo platforms available, so you can start seeing growth sooner.


We can also conduct a/b testing to create the best user experience on your website. You will get more visitors and start seeing them stick around for longer and explore more of your dental website. Our goal is to improve your site, from your call-to-action pages to your site design.


Your audience depends on your information for learning and buying. We develop original, compelling content for your dental seo marketing. Content varies from website articles to guides and marketing materials and is developed with in-depth keyword research.

Dental Seo Specialists


Dental SEO is a powerful tool to help your practice grow and thrive in today’s digital world. It involves optimizing your website with keywords and content related to dentistry and building links, creating content, and optimizing images. Additionally, it involves monitoring your progress and making adjustments as needed.

Many companies offer dental SEO services, as well as experts who specialize in helping dentists get their websites to the top of search engine results. When choosing a dental SEO company or expert, it’s essential to do your research. Look for companies and experts who have experience in the dental field and have good reviews.

If you want to take advantage of the powerful benefits of dental SEO, get in touch with us today.


How do search engines decide where to rank dental websites?

Search engines like Google use a complex algorithm to decide where to rank dental websites. To rank highly, a dental website must have a strong SEO strategy, including specific keywords related to the services offered. For example, if a dentist offers cosmetic dentistry, they should ensure that the term "cosmetic dentistry" is included in the website's content. The content of a website should be optimized for relevant keywords related to dentistry, such as "dental implants," "teeth whitening," and "periodontal health." Quality content and a meta description that is well-written, informative, and engaging will also help to improve the ranking among other dentists.

Additionally, the website should include meta tags and optimized titles for the relevant keywords. Search engine algorithms take into account the website's performance. A website that is slow to load or has technical issues will likely have a lower ranking than a website that loads quickly and is easy to navigate. Search engines also look at the website's structure, the quality of the content, and the number of links pointing to the site. All of these elements can influence the website's ranking. Search engines also use local search signals to determine where to rank websites. Having a valid name, address and phone number (NAP), and other local seo signals can help a dental practice rank higher in local searches.

Finally, search engines will also consider the user experience when ranking websites in search results. If a website is slow to load or difficult to navigate, it could negatively impact its ranking on Google or other search engines. To ensure a dental website ranks higher over other websites, it's crucial to have a well-crafted SEO strategy and a top-notch user experience. Seo companies can help convince Google where to rank your dental website.

How can dentists know if SEO is working?

Dental practices and other dental professionals can benefit greatly from SEO, but it can be challenging to understand if it's working or not. Fortunately, there are a few ways for dentists to measure the success of their SEO efforts. First and foremost, they should track their website's rankings for relevant keywords and search terms. If their ranking increases, that's a good sign that SEO is proving successful.

Similarly, dentists can measure how many visitors they get to their website. If the number of visitors is on the rise, it may mean that their SEO efforts are paying off.

If the organic search traffic is growing, it could mean that their SEO is working. Ultimately, the key to understanding whether SEO for dentists is working is the number of new patients coming through your door. If getting more patients is your goal, then that should be the only metric you should be tracking. With the right approach, dentists can be sure that their SEO efforts are making a difference.

How Much Do Dental Seo Services Cost?

Finding a dental seo company with flexible pricing options can be challenging. Search engine optimization services can be performed every month or as a one-off job. Our company usually charges flat rates per project for local businesses and a monthly retainer for ongoing search engine optimization. Depending upon your needs, timeframe, and goals, monthly fees range from $150 to $5k+, and one-off jobs can also have a similar range. Remember, SEO can significantly increase your online visibility in search results and get more website visitors and more patients.

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