Privacy Policy

1. Introduction

This Privacy Policy outlines how WebMargin Agency collects, uses, discloses, and safeguards your personal information when you visit our website and use our application. By accessing or using WebMargin Agency’s website or platform, you agree to the terms of this Privacy Policy. If you disagree with the practices described in this policy, please do not use our website or application.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information when you use our website and application:

  • Name, email address, phone number, postal address, and other contact details are provided when you fill out forms for inquiries, order website development services, or request SEO services.
  • Business information, such as your company's name, address, contact details, and website URL, when applicable.
2.2 Order and Transaction Details

When you purchase website development services or SEO services from us, we may collect and process additional information, such as:

  • Payment information, including credit card details, billing address, and other relevant payment details.
  • Order history, including the details of the products or services you have purchased.
  • Communications and correspondence regarding your orders and transactions with us.
2.3 Support Requests

When you reach out to our support team for assistance or inquiries, we may collect the following information:

  • Your name, email address, and contact details to assist with your support request.
  • Details of the support ticket, including the issue or query you are experiencing.
  • Communications and correspondence related to your support request.
2.4 Free Trial Information

If you participate in a free trial of our services, we may collect the following information:

  • Your name, email address, and other contact details you provided during the free trial registration.
  • Usage data and interactions with the free trial services.
2.5 Google Search Console Data (if applicable)

If you choose to integrate Google Search Console with our services, we may collect the following data:

  • Google Search Console account information, such as API credentials, access tokens, or relevant authentication details.
  • Website performance data, search queries, impressions, clicks, and other metrics obtained from your Google Search Console account.

You can connect or disconnect your Google Search Console account from our services anytime.

2.6 Cookies and Similar Technologies

As mentioned, we use cookies and similar tracking technologies to collect information about your device, browsing actions, and patterns. For more details on how we use cookies, please refer to our Cookie Policy.

3. Purpose of Data Collection

We collect and process your personal information for the following specific and relevant purposes related to the provision of our website development and SEO services. The data we collect is essential for the functioning of our application and to fulfil our contractual obligations to you:

3.1 Provision of Website Development Services

When you order website development services from us, we use the personal information you provide to:

  • Create and manage your user account on our platform.
  • Communicate with you about your project requirements and preferences.
  • Customize and design your website according to your specifications.
  • Process and fulfill your orders for website development services.
  • Provide ongoing technical support and assistance during and after the website development process.
3.2 SEO Services and Analytics

To deliver effective SEO services and improve the performance of your website, we use the collected information to:

  • Analyze your website's traffic, user behavior, and engagement through our application.
  • Identify search engine optimization opportunities and implement strategies to enhance your website's visibility and search engine rankings.
  • Generate SEO reports and provide insights on the effectiveness of our services.
3.3 Communication and Notifications

We may use your contact information to:

  • Send you important notifications and updates regarding your website development project and SEO campaigns.
  • Respond to your inquiries, feedback, and support requests.
  • Provide you with marketing and promotional materials for our website development and SEO services, but only with your explicit consent where applicable law requires.
3.4 Free Trial and Service Improvement

If you participate in a free trial of our services, we use the information you provide to:

  • Enable you to access and evaluate the features and functionalities of our website development and SEO services.
  • Gather feedback to improve and enhance the performance of our services.
3.5 Google Search Console Integration (if applicable)

If you choose to connect your Google Search Console account to our services, we use the collected data to:

  • Analyze and monitor your website's search performance, organic traffic, and keyword rankings.
  • Provide you with valuable insights and recommendations for SEO optimization.

4. Legal Basis for Processing

We process your personal information for the purposes described in Section 3 based on the following legal grounds:

4.1 Performance of a Contract

Processing your personal information is necessary to perform the contract between you and WebMargin Agency. We enter a contractual agreement to fulfil your requirements when you engage our website development and SEO services. Processing your personal information allows us to deliver the services you have requested and meet our contractual obligations, including:

  • We create and manage your user account on our platform to facilitate website development and SEO services.
  • Communicating with you regarding project specifications, progress, and updates.
  • Customizing and designing your website as per your preferences.
  • We provide ongoing technical support and assistance during and after the website development or SEO process.
4.2 Legitimate Interests

We may process your personal information based on our legitimate interests to enhance and improve our website development and SEO services. Our legitimate interests include:

  • Analyzing user interactions and behavior to improve our application's functionality and user experience.
  • We are conducting data analytics to identify trends, patterns, and areas for service enhancement.
  • Sending you relevant marketing communications, but only with your explicit consent where required by applicable law.
  • We are protecting our rights, assets, and interests and preventing fraud and abuse of our services.
4.3 Your Consent

In some cases, we may rely on your explicit consent to process certain types of personal information. For example:

  • Before sending you marketing communications, we will obtain your consent in accordance with applicable laws.
  • If applicable law requires, we will seek your consent before using certain cookies and similar tracking technologies.

Please note that you have the right to withdraw your consent at any time. However, withdrawing consent may impact our ability to provide certain services to you.

4.4 Legal Obligations

We may process your personal information to comply with legal obligations and regulatory requirements, such as:

  • Retaining transaction and billing records for accounting and tax purposes.
  • Complying with applicable laws related to data protection and privacy.

5. Data Sharing and Disclosure

At WebMargin Agency, we take your privacy seriously and want to be transparent about handling your personal information. As part of providing our website development and SEO services, we may share and disclose your data in the following ways:

5.1 Trusted Third-Party Service Providers

We collaborate with reputable third-party service providers to enhance our website development and SEO services. These service providers assist us in various aspects of our operations and may have access to your personal information. We have stringent contracts to ensure that these third parties handle your data securely and confidentially, and they are authorized to use your data solely for the purposes specified by us. These services include, but are not limited to:

  • Web hosting and server providers: To store your website's data and ensure reliable access.
  • Content management system (CMS) platforms: To manage the content and functionality of your website efficiently.
  • SEO analytics and reporting tools: To analyze website traffic and monitor SEO performance.
  • Email service providers: To facilitate communication with you and send relevant updates and notifications.
5.2 Website Development and SEO Collaboration

To deliver the best possible website development and SEO results, our team of experts may collaborate internally, and relevant members may have access to your personal information on a need-to-know basis. We ensure that our team members understand the importance of data confidentiality and comply with our data protection policies.

Examples of internal collaboration may include:

  • Developers are working on website design and functionality improvements.
  • SEO specialists conduct keyword research and optimize website content.
  • Support and customer service teams assisting with inquiries related to your website and SEO campaigns.
5.3 Legal Obligations and Compliance

In certain situations, we may be required to disclose your personal information to comply with applicable laws, regulations, or legal processes. This includes responding to lawful requests from public authorities or government agencies.

5.5 Protection of Rights and Safety

We may disclose your personal information to protect the rights, safety, or property of WebMargin Agency, our users, or others. This includes sharing information to prevent fraud, abuse, or misuse of our services and enforcing our agreements and policies.

Examples of disclosure to protect rights and safety may include:

  • Sharing relevant data with law enforcement agencies to investigate and prevent unlawful activities.
  • Disclosing information to address potential security threats or violations of our Terms of Service.
5.6 With Your Consent

We will always seek your explicit consent before disclosing your personal information to third parties for purposes other than those stated in this Privacy Policy. You have the right to withdraw your consent at any time by contacting us as described in Section 12.

5.7 Anonymized and Aggregated Data

We may share anonymized and aggregated data with third parties to improve our services and gain insights into website development and SEO trends. This data does not directly identify you and is used in a manner that ensures your privacy and anonymity.

Examples of anonymized and aggregated data sharing may include:

  • Statistical data on website traffic, SEO performance, and user behavior.
  • Demographic information for research and marketing purposes.
5.8 International Data Transfers

As described in Section 2.6, your personal information may be transferred and processed in countries outside the European Economic Area (EEA) or your country of residence. When we share your data internationally, we take the necessary steps to ensure that your information is adequately protected, including using standard contractual clauses or other mechanisms approved by the relevant authorities.

6. Data Security

At WebMargin Agency, we prioritize the security and integrity of your personal information. We employ various forms of data protection to safeguard your data and ensure it remains confidential and secure. Our data security measures include, but are not limited to, the following:

6.1 Secure Application Platform

Our application is built on Amazon Web Services (AWS), a highly reputable and secure cloud computing platform. AWS maintains rigorous security standards and has achieved various certifications, including SOC 2, CSA, ISO 27001, and more. Leveraging the robust security features of AWS, we strive to create a secure environment for your data.

6.2 Automated Code Testing

We implement automated code-testing processes to identify and address vulnerabilities and security flaws in our application's codebase. These continuous testing practices enable us to proactively resolve potential security issues and ensure that your data remains protected.

6.3 Vulnerability Testing (including OWASP Top 10)

To further fortify our application's security, we regularly conduct vulnerability testing, including comprehensive assessments based on the Open Web Application Security Project (OWASP) Top 10 vulnerabilities. We reduce the risk of data breaches and unauthorized access by actively identifying and remediating potential security weaknesses.

6.4 Continuous Monitoring Technologies

We employ sophisticated continuous monitoring technologies to closely monitor our application's infrastructure, data flows, and access points. This proactive approach allows us to promptly detect and respond to any unusual activities, potential threats, or security incidents.

6.5 Encryption

Your data's security is paramount, and to ensure data remains confidential, we employ encryption techniques. Specifically, we use AWS RDS’s AES-256 encryption to encrypt data at rest. This encryption method ensures that your data remains protected even when stored in our databases.

6.6 Access Control Measures

We implement strict access control measures to restrict unauthorized access to your personal information. Only authorized personnel with a legitimate need to access your data, such as our developers and support staff, are granted appropriate permissions. Access controls are regularly reviewed and updated to maintain the highest level of security.

6.7 Employee Training

We recognize that data security is a collective responsibility. Therefore, we conduct regular training sessions for our employees to ensure they are well-informed about data protection practices, maintaining confidentiality, and handling sensitive information securely.

6.8 Data Backup and Disaster Recovery

We perform regular data backups and maintain a comprehensive disaster recovery plan. These measures help ensure your data remains available even in unforeseen circumstances, such as hardware failures or natural disasters.

6.9 Third-Party Security Assessments

We conduct periodic security assessments of our third-party service providers to verify their adherence to robust security practices and compliance with relevant data protection regulations.

7. Information Security Limitations

While we take extensive measures to maintain the security of your personal information, it is essential to acknowledge that no data transmission or storage method can be guaranteed to be 100% secure. As such, we want to bring the following points to your attention:

7.1 Internet Transmission Risks

When you share information over the internet, whether through our website, application, or other communication channels, there is always a risk that data could be intercepted, accessed, or tampered with by unauthorized parties. Despite our efforts to protect your data during transmission, we cannot guarantee its absolute security.

7.2 User Responsibility

We encourage you to play an active role in safeguarding your personal information. Please exercise caution when sharing sensitive details online and avoid using insecure networks or public computers to access our services.

7.3 Password Protection

Your user account credentials play a crucial role in protecting your data. Please ensure you choose strong, unique passwords and refrain from sharing them with others. Regularly updating your passwords and using multi-factor authentication where available can add an extra layer of security.

7.4 Email and Phishing Risks

Be cautious when responding to emails or messages requesting sensitive information. We will never ask for your account credentials or other personal information via unsolicited emails or communication channels. If you receive any suspicious emails or messages claiming to be from WebMargin Agency, please notify us immediately.

7.5 Data Breach Response

In the unfortunate event of a data breach, we have established a comprehensive incident response plan to identify and address any security incidents promptly. If a breach occurs that may impact your personal information; we will notify you in accordance with applicable laws and regulations.

8. Data Retention

At WebMargin Agency, we retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy and to comply with legal obligations. The specific data retention periods vary depending on the type of information and the purposes for which it is processed.

8.1 Website Development Data Retention

For website development services, we will retain your personal information for the duration of our engagement and for a period afterward as required to provide ongoing support and maintenance. Once the project is completed and you have received the deliverables, we will retain your data for a reasonable period to address any potential post-launch issues and support requests.

8.2 SEO Services Data Retention

We retain your personal information for SEO services to continuously monitor and optimize your website's performance. SEO data is valuable for tracking trends, analyzing historical changes, and identifying long-term strategies. We retain SEO-related data to provide ongoing insights and deliver comprehensive reports on campaign progress.

8.3 Data Retention for Legal and Compliance Purposes

In some cases, we may need to retain your personal information for extended periods to comply with legal and regulatory requirements. This includes retaining transaction records for accounting and tax purposes, as well as fulfilling any legal obligations or responding to legal claims.

8.4 Data Purging and Deletion

At the end of the retention periods, we will securely and permanently delete or anonymize your personal information to ensure it is no longer identifiable or accessible. By doing so, we minimize the risk of unauthorized access to your data and adhere to data protection principles.

8.5 User Data Management

As a user of our services, you can review, modify, or delete your personal information from our records. If you wish to exercise these rights, please contact us using the details provided in Section 12.

9. Your Rights

At WebMargin Agency, we believe in empowering you with control over your personal information. As a user of our website development and SEO services, you have the following rights:

9.1 Right to Access

You have the right to request access to the personal information we hold about you. If you wish to review the data we have collected, please contact us using the details provided in Section 12. We will respond to your request within the timeframe applicable data protection laws require.

9.2 Right to Rectification

If you believe that any of your personal information is inaccurate or incomplete, you can request us to rectify or update it. To do so, please contact us, and we will promptly make the necessary corrections to ensure the accuracy of your data.

9.3 Right to Erasure (Right to be Forgotten)

You have the right to request the deletion of your personal information under certain circumstances. If you no longer wish to use our services and want your data to be erased from our records, please contact us using the details provided in Section 12. We will comply with your request unless legal reasons require us to retain your information.

9.4 Right to Restrict Processing

You can request us to restrict the processing of your personal information under certain circumstances. If you contest the accuracy of your data or object to its processing, you can contact us to request a restriction of its use until the matter is resolved.

9.5 Right to Data Portability

You have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format. If you wish to exercise your right to data portability, please contact us using the details provided in Section 12. We will provide the requested information within the required timeframes.

9.6 Right to Object

You have the right to object to the processing of your personal information on grounds relating to your particular situation. If you wish to object to any specific processing activities, please contact us using the details provided in Section 12. We will carefully review your objection and respond in accordance with applicable data protection laws.

9.7 Withdrawal of Consent

If we rely on your consent as the legal basis for processing your personal information, you have the right to withdraw your consent at any time. Please be aware that withdrawing consent may impact our ability to provide certain services to you. To withdraw your consent, please contact us using the details provided in Section 12.

9.8 Lodge a Complaint

If you believe that we have violated your data protection rights or mishandled your personal information, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction. However, we encourage you to reach out to us first so that we can address your concerns promptly and effectively.

10. Additional Information for CCPA California Residents

The California Consumer Privacy Act (CCPA) provides California residents with specific rights regarding their personal information. At WebMargin Agency, we are committed to upholding the privacy rights of all our users, including those residing in California. This section outlines the additional information and rights for California residents:

10.1 Categories of Personal Information Collected

As a California resident using our website development and SEO services, you have the right to know the categories of personal information we collect about you. Please refer to Section 2 of this Privacy Policy for an overview of the specific types of personal information we collect from California residents.

10.2 Sources of Personal Information

We collect personal information from various sources, including directly from you, automatically through your interactions with our website and application, and from third-party service providers. For more details about the sources of your personal information, please refer to Section 2 of this Privacy Policy.

10.3 Purposes of Personal Information Collection

Section 3 of this Privacy Policy provides detailed information about the purposes for which we collect your personal information. We use the collected data to provide you with website development and SEO services, improve our services, communicate with you, and comply with legal obligations.

10.4 Disclosure and Sharing of Personal Information

Section 5 of this Privacy Policy outlines how we may share and disclose your personal information, including the categories of third parties with whom we share your data. We do not sell your personal information to third parties for monetary gain without your explicit consent.

10.5 Your CCPA Rights

As a California resident, you have the following rights under the CCPA:

10.5.1 Right to Know

You have the right to request information about the personal information we have collected about you in the past 12 months, including the categories of data, sources, and collection purposes. To exercise this right, please contact us using the details provided in Section 12.

10.5.2 Right to Delete

You have the right to request the deletion of the personal information we have collected and retained. We will respond to your request, subject to certain exceptions as specified by the CCPA, which may allow us to retain certain information for legal or other legitimate purposes.

10.5.3 Right to Opt-Out

Under the CCPA, you have the right to opt out of selling your personal information. We do not sell your personal information; thus, you do not need to take any action to opt-out.

10.5.4 Non-Discrimination

We will not discriminate against you for exercising your CCPA rights. We will not deny you goods or services, charge you different prices or rates, or provide a different level or quality of services based on your exercise of CCPA rights.

10.6 How to Exercise Your Rights

To exercise your CCPA rights or to seek further information about your rights, you can contact us using the details provided in Section 12. We will respond to your request within the timeframes mandated by the CCPA.

11. Communication and Notifications

We value clear and transparent communication with our users. This section outlines the different ways we may communicate with you and the types of notifications you can expect to receive while using our website development and SEO services.

11.1 Types of Communication

We may communicate through various channels to ensure you receive essential information about our services, updates, and relevant offers. The types of communication include:

11.1.1 Transactional Communication

Transactional communication refers to messages directly related to your interactions with our website and services. This includes order confirmations, service-related updates, invoices, and delivery notifications. We use this type of communication to keep you informed about the status and progress of your website development projects and SEO campaigns.

11.1.2 Service Notifications

Service notifications provide you with important updates about changes to our services, application, or policies that may affect your user experience or data privacy. We send service notifications to ensure you know of any relevant modifications or improvements to our offerings.

11.1.3 Marketing and Promotional Communication

We may send marketing and promotional communication to inform you about special offers, new features, and relevant content related to our website development and SEO services. We strive to provide valuable information that aligns with your interests and preferences.

11.1.4 Support and Customer Assistance

Our support team can assist you with any inquiries or issues related to our services. If you contact us with a query or support request, we will communicate with you to address your concerns and provide appropriate solutions.

11.1.5 Feedback and Surveys

We may request your feedback through surveys or questionnaires to help us understand your experience with our services and identify areas for improvement. Your input is valuable to us, and we use this feedback to enhance our offerings and user experience.

11.2 Communication Preferences

We respect your communication preferences and offer you control over the types of messages you receive from us. You can manage your communication preferences by adjusting your notification settings in your user account or by contacting us using the details provided in Section 12.

11.3 Opting-Out of Marketing Communication

You can opt-out if you no longer wish to receive our marketing and promotional communication. You can do this by clicking the "unsubscribe" link in the marketing emails or contacting us as described in Section 12. Please note that even if you opt out of marketing communication, you will still receive transactional and service-related messages related to our website development and SEO services.

11.4 Frequency of Communication

We strive to maintain an appropriate balance in our communication frequency to avoid overwhelming you with messages. You can expect to receive relevant communication based on your engagement with our services and your communication preferences.

11.5 Security of Communication

We take data security seriously, including the security of our communication channels. Our website and application use secure protocols (such as HTTPS) to encrypt data during transmission to protect your information from unauthorized access.

11.6 Changes to Communication Preferences

If you wish to update or modify your communication preferences at any time, you can do so by logging into your user account on our platform or by contacting us as described in Section 12. We will promptly update your preferences according to your request.

12. Updates and Interpretation

We may update this Privacy Policy as required by applicable law. Any changes will be posted on this page, and the revised date will be updated accordingly. Please review this Privacy Policy periodically to stay informed about how we protect your information.

12.1 Periodic Review and Updates

We regularly review and update this Privacy Policy to reflect changes in our practices, legal requirements, and user feedback. We encourage you to check this page periodically to stay informed about any modifications. The "Last Updated" date at the beginning of the policy indicates the most recent revision.

12.2 Notification of Updates

In the event of any material changes to this Privacy Policy, we will provide a prominent notice on our website or application. This may include a banner, notification pop-up, or email communication to inform you about the updates and direct you to review the revised policy.

12.3 Interpretation and Governing Law

This Privacy Policy shall be interpreted and governed by the laws of NSW/ Australia, without regard to its conflicts of laws principles. Any dispute arising from or relating to this Privacy Policy shall be resolved in the courts in Australia/Sydney.

12.4 Company's Right to Modify

As the data controller, WebMargin Agency retains complete control over this Privacy Policy and its content. We reserve the right to modify, amend, or update this Privacy Policy at our discretion. Unless otherwise required by applicable law, changes become effective when posted on this page.

12.5 Reasons for Policy Updates

Policy updates may occur due to, but not limited to, the following reasons:

  • To comply with changes in data protection laws and regulations.
  • To reflect improvements or changes in our website development and SEO services.
  • To address user feedback and concerns.
  • To enhance the clarity and comprehensiveness of the policy.
12.6 Continued Use of Services

You indicate your acceptance of the revised terms by continuing to use our website and services after the updated Privacy Policy becomes effective. If you do not agree with any changes, you may choose to discontinue using our services and exercise your rights as described in Section 9.

13. Questions and Complaints

If you have any questions or concerns regarding our Privacy Policy or our practices or wish to exercise your rights regarding your personal information, please contact us at

1 Aug 2023