What Is An SEO Consultant?

Brian L.
August 2023
min read
Table of Contents
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Search engine optimization (SEO) is one of the most essential elements of digital marketing. It is a process of optimizing your website to ensure that your target audience can find it easily on search engine results pages (SERPs).

SEO involves a variety of strategies and techniques to improve your website’s visibility and ranking. This can be a complex and constantly changing landscape that rewards long-term plans and penalizes short-term ones. This is why it is crucial to talk with a knowledgeable source that has experience in this challenging field and can help your business to maximize your budget for the best results.  

SEO Consultant WebMargin Agency

SEO results can be mysterious for even the biggest in-house marketing teams. Getting an outside perspective with deep-dive research, strategy, and implementation pathways can be a game changer.

What Is A Search Engine Optimization Consultant?

What Is An Seo Consultant? Infographic

A search engine consultant is an expert who helps businesses improve their online presence and visibility on search engine results pages. They have the know-how to get your site ranking, get your business more leads and conversions, and advise on seo services you would need to achieve your goals.

They give comprehensive advice and guidance on how to optimize your site and content, as well as how to use various SEO tactics for your specific industry. Any business can benefit from professional SEO consulting services, from local businesses to tech brands and everything in between.

Partnering with a consultant can speed up your ability to reach your goals in an extremely competitive environment that is heavily influenced by time. The sooner you or your marketing manager can implement the advice and plans, the more authority your business will have in the eyes of search engines. 

Consultants can help you outrank your competitors, provide a path for growth, guide and manage the implementation of their advice, and so much more. You should pick a seo consulting firm that can be flexible to your needs and take care of any seo efforts, so you don't have to spend more time researching. Once you invest in projects that your business can afford and partner with a proactive SEO consultant, you can start seeing the strategic results within as little as 3-4 months.

Benefits of Hiring a Search Engine Consultant

Expertise And Knowledge To Grow Your Organization

Expertise and Knowledge:

A good consultant has a deep understanding of the latest SEO techniques and strategies. They can help you make an effective SEO strategy tailored to your business’s unique needs and goals.

Save Time And Money For Yourself And Your Client

Save Time and Money:

Hiring an expert can save you time and money. They can help you implement an effective strategy faster and more efficiently than if you tried to do it yourself or have your marketing team do it for you. Whether you need a detailed inbound marketing strategy or want an element of quality assurance for the work done by a team member, a consultant can do it all.

SEO has the best ROI of any digital marketing project because, unlike social media, you can engage and interest your audience. After all, they are actually looking for you. As an investment, SEO can begin to produce a return in just 3-4 months while also making you an expert in your subject matter and improving your bottom line. 

Increase Exposure Online

Increase Visibility For Your Business:

A Professional SEO consulting company can help you improve your website’s visibility in SERP. This can help you get more organic traffic and leads, increasing sales and revenue. Many clients use search engines as a primary source for research, comparison, and action-taking (Booking, Purchasing, etc.). Having your site page show up on the first page of Google or other search engines will increase your exposure and position you as an industry leader. Whether you need more customers or users for your software, SEO can help.

Stay Up To Date With Latest Trends Infographic

Stay Up-to-Date:

SEO is a constantly evolving art. Consulting services can help you stay up-to-date with the latest trends and technologies to ensure that your approach remains effective. Competition is fierce, and having a consistent stream of fresh ideas and suggestions can make all the difference in your rankings.

Different Types of SEO Consultants

Most of the time, a seo consulting company will have access to all varieties of seo consultants and professional seo services so that they can provide a full suite of solutions. Here are some of the most common types of SEO consultants:

Content SEO For All Industries

Content Consultant:

A content consultant can either be focused on business objectives like increasing lead generation with high-quality and engaging content on your website or creating a tailor-made blog. The content that they advise on will have a mix of authority building, engagement and intent research that will allow your business to have the best resources on the web (which leads to long-term ranking)

Technical SEO Consulting

Technical Consultant:

A technical seo consultant focuses on improving your website's technical aspects. Whether you have a new site, or an aged one, getting a full technical audit can be very revealing. Your consultant can show you the blind spots you may have missed that your competitors can take advantage of and opportunities for on-site and off-site optimization.

Backlink Builders

Link-Building Consultant:

A link-building consultant focuses on improving your website’s backlink profile. Their role is to discover opportunities for new backlinks, both amongst your top competitors and through their contacts. They can also ensure that your site has no broken links and that the incoming links are not blacklisted. You can then better understand all the actionable tasks that need to be completed to rank. This can be very helpful even if you have a new website because the expert advice can be used to set seo goals.

How to Find an SEO Consultant:

How To Find An SEO Consultant Infographic

Do Your Research (Pick From Reputable Sources):

The first step is to explore all your options. Check out the portfolios of various contractors and read reviews from previous clients to get an idea of their skills and expertise. You should also decide on your organization's goals and how much you are willing to spend on your search engine optimization efforts. Prices may vary depending on what you need, but having at least a rough idea will help you find the right seo consultant.

Get Quotes And Conduct Meetings:

Once you have an idea of what you need, whether it is a simple audit or you want an in-depth consultation, you can start the quoting process. A good seo consulting company will provide you with all the details you need free of charge because they understand that you will need to share these details with your shareholders.

They may compile a pdf document or have a quick seo strategy session with you or your team. There are so many seo agencies to choose from. Still, you should always pick based on your specific situation and requirements and not so much on price because there will always be that "other seo company" that can do it cheaper and end up getting your site de-indexed.

Why SEO Consultations are Essential

SEO consultants are essential because they can help you create an effective strategy to get you the best value for money, especially in the long term. Here are some of the reasons why SEO consulting services are essential:

Identify Opportunities To Grow

They Help Identify Growth Opportunities For Your Business:

Consultants can help you identify new opportunities for improving your website’s performance in search engines. An experienced consultant can give you valuable insights that can help you make effective seo strategies and the tools and reporting insights to help your business achieve its specific goals.

Help You Develop Seo Strategies

They Give You The Information You Need To Create An SEO Plan:

A seo consultant can make an SEO plan tailored to your business’s needs and goals. This will focus on results and have elements of the leading seo practices in use today to get any page to the top of organic search. They can also advise on improving conversion rates for your site pages or blogs.

Implement It Yourself Or Have An Seo Agency Do It For You

Want To Implement The Plan Yourself? Or Have An Agency Do It For You?:

An experienced consultant can supply you with advice and guidance on executing the plan and ensuring that it meets your business’s needs and goals. Because SEO is a long-term inbound marketing strategy, the earlier you or your team implement the advice, the faster you can start seeing it perform. Most strategies require a minimum of 3-4 months of work to learn from the data, which determines future messaging or content approaches.

What to Expect From Your First Search Engine Optimization Consultation

What To Expect From Your First Seo Consultation

A Comprehensive Analysis:

A consultant will conduct a comprehensive overview of your website’s ranking on SERP. They will analyze your website’s content, structure, and code to identify any issues hindering your website from ranking higher. Each report will be relevant to your niche industry and customers' needs to provide a better understanding for you and your stakeholders.

Competitor Analysis: 

A consultant will also conduct a deep dive overview to identify any areas where your competitors are outperforming you. This will help you create an effective strategy that will help you gain an edge over your competition.

Keyword Research: 

A consultant will also conduct keyword research to identify the most effective keywords for your website. This will help you create content that is optimized for the right keywords.

The right consultant will have the know-how to deliver a professional review that will help boost your page rankings yourself without having to pay for a marketing agency.

What You Need to Know Before Hiring an Expert SEO Consultant

What You Should Know Before You Hire Someone

Check Their Experience and Deliverables:

Make sure to check the experience and expertise of the consultant. Look for a consultant with industry experience and a good track record. Once you have identified a SEO company or individual SEO consultant that you can communicate with, you should look at their deliverables. They can be packages, consultation options, or page-specific fixes.

Compare Pricing :

Make sure to check the pricing of the consultant. Ask for a detailed breakdown of their fees and services to ensure you get the best value for your money. It's always easy to assume that the most expensive seo company will be the best or that the cheapest option will give you more results for a fraction of the price.

Pay Attention To Communication (If they ghost you once, they will do it again):

A good consultant should supply you with regular updates and feedback on the progress of your strategy.You should pick your seo team (or seo consulting company) based on their communication skills because you will be in constant contact with them to achieve your goals. You do not want to add extra frustration by hiring a poorly managed and uncooperative consultant.

How much does it cost to hire an SEO Consultant?

Price Of Seo Consulting

The costs to hire a consultant may vary depending on factors such as their experience, the scope of the project, and the services they provide.

Simple SEO consultancy costs generally range from $350 to $600+. This will give you the standard reports and an excellent review of your current situation and how to move forward. A seo consultant may charge hourly rates if your site project is larger.

One-off projects, can range from $1,000 to $30,000+. Several factors influence the prices, including project liabilities and the prices incurred by the seo consultant. Prices may also vary depending on the type of company, the scope of work, and the value it brings.

6 Main Components Of Our SEO Consulting Services

Website Usability Tests

Website usability analysis

SEO is largely based on usability. If your site visitor doesn't enjoy their experience, they will leave, with leads to a higher bounce rate and lower page positions.  Web design and search marketing are interconnected, and having a responsive and usable website will help you get seen in searches. Our team has the know-how and will review all the pages on your site according to the actions you want your visitors to take, like signing up, making a purchase, or filling out a booking form. This is something that can't yet be done with automated tools, meaning your seo consultant can add unique value to your organization.

Keyword Research

Keyword research

Our SEO consultants will search for keywords that your website should be targeting. These keywords and terms may range from transactions to informational and everything in between.

Both keyword phrases are valuable because the focus is primarily at the bottom of the funnel. We can also investigate middle and bottom-funnel keywords and a plan to achieve those rankings. If you have keywords that are on the second or third page but just need a little improvement to rank even higher, our team can spot it and help you out.

Local Audit

Local SEO audit

If you have a local service area or only provide local products, then local seo is for you! We can provide Google My Business, technical overviews and growth opportunities, so you have the best chance of getting seen by your potential clients.

Backlink Audit

Link audit

Your link strategy will be critical to your rankings and search marketing efforts. This helps us in evaluating your internal and external link-building approach. We will also look into how your site links with others.


SEO report

All SEO consulting services come with an SEO report. These reports contain the conclusions of any probing our team has conducted and the next steps so you can either develop your own approach or go with us. Your SEO consultant will provide your team with an easily accessible report and answer any questions you may have. 

Check Out Your Competition

Competitor analysis

Knowledge of ranking keywords in a competitive business is vital to success. We will supply a detailed report based on your rankings and traffic requirements and also supply you with an overview of how other companies may be competing for the same spots.

What are the different types of SEO consulting services?

International Research And Campaigns

International SEO

A global search management firm provides specialized advice on promoting your site worldwide. This generally includes identifying opportunities to increase sales in new countries and developing suitable strategies for optimizing sites to serve the specific language and client needs.

Services include designing an international or multilingual campaign to ensure your page can be visited from multiple international locations. They can also guide you on the best software and tools to reach your target market.

Organic Research And Campaigns

Organic SEO Consulting Services

Organic Search Consultants implement strategies to drive organic traffic to websites. This expert helps businesses increase their rankings online to increase sales or get more service bookings.

Focusing on organic SEO can improve your business and save you money on your marketing resources. You can choose an individual freelancer or an agency when searching for your perfect consultant.

Local Specialist

Local SEO Consulting Services

SEO Consultants are experts who find ways that businesses can promote their products to the local customer base with local keywords and directory listings. This can help a variety of businesses, especially bricks and mortar, service, and local production companies, to stand out amongst their competition.

Technical Specialists

Technical SEO Consulting Services

Technical SEO consultants can provide a complete analysis of your site's technical aspects, including code, speed, and alt attributes. This can save you from investing thousands into your campaigns or projects and realizing you have technical issues.

Ecommerce Campaign Specialists

E-Commerce SEO Consulting Services

Professional SEO experts can also specialize in eCommerce SEO; organic traffic can be an incredibly profitable revenue stream for an eCommerce store, allowing for brand building, a sales boost, and preventing waste on low ROI Facebook ads. A consistent stream of visitors can also add leverage when you sell your brand and improve brand authority amongst your audience.

Small Research

Small Business SEO Consulting Services

If you have a small website and want an option to do it yourself while following best practices, then you should consult a specialist. This will assist you in overcoming the common challenges that typically arise when you first start exploring seo and point you in the right direction regarding what tech or software to use so you can get more customers and higher rankings.

Key SEO Statistics

Key Statistics

Hire Us As Your SEO Agency And SEO Consulting Team

Our team of professional seo consultants will be able to provide your business with services at every level of optimization efforts you require. From setting up and executing a detailed seo audit based on your goals to organizing and seo campaigns that bring your business more search rankings.

Hire Us Today

Partner with us as your in-house team that can combine a custom strategy and roadmap with seo experience to help you rank higher and get more qualified leads, more conversions, and more targeted traffic to your website and business.

Our proven strategy and approach focus on in-depth data analysis, quality content, and conversion rate optimization for your landing pages in search results, allowing us to avoid google algorithm updates that can cause your website to lose traffic or become de-indexed. Google updates happen more and more frequently, especially with artificial intelligence on the rise; however, with our approach to creating the highest quality content on the internet, your business can stay in the search results for a long time, ensuring your seo success.

Key Statistic References:

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